As the lead organizer of The Solar Laundry Project (SLP) here in Kamloops, I’ve been on a steep learning curve. The SLP is an initiative of the Kamloops Chapter of the BC Sustainable Energy Association which encourages people to reduce their electrical consumption by hanging clothes to dry instead of using the dryer. For the past two years, we’ve organized an awareness campaign based on weekly draws for high-quality clotheslines during the summer months.
I’ve learned that a focus on fun goes a long way, great promotional photos are like gold, simple messaging is best, and good relationships with media are key to coverage. But perhaps the biggest single eye-opener has been the importance of partnerships.