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Webinar - Breaking the Inevitability Frame in the Energy Debate

Oct 24 2014 - 10:00am to 11:00am

Cara Pike
From Keystone XL to the Northern Gateway and Energy East pipeline projects, the accelerated expansion of the Canadian Oil Sands is being framed as inevitable and essential for nation building and job creation. Yet an alternative narrative is emerging that needs to be amplified about the transition to clean energy and low carbon solutions and the benefits this pathway provides. Join environmental communication expert Cara Pike from Climate Access as she shares an overview of public opinion and media coverage in Canada on clean energy and climate issues, along with recommendations on how to reframe the debate. Cara Pike is the founder and director of the nonprofit Climate Access, a network for leaders engaging the public in the transformation to low-carbon resilient communities; and Social Capital Strategies, an environmental communication-consulting firm. Her work includes creation of the Ecological Roadmap, a values-based approach to building support for environmental protection; Climate Communications Behavior Change — A Guide for Practitioners, and other widely used publications and toolkits. Cara regularly advises government agencies and nonprofit organizations including the Obama Administration, the state of Oregon, British Columbia's Ministry of the Environment, the city of Seattle, World Wildlife Fund, Union of Concerned Scientists, Tides Canada and others. Join Cara on October 24th at 1 p.m. (Eastern) (10am PT) for this one hour Shared Learning Opportunities webinar.