James joined UBC in 2006 and is an Associate Professor, leading the Sauder School of Business’ activities on sustainability and social innovation. James is the Executive Director of Sauder S3i, at the Sauder School of Business. He also works closely with the Business Family Centre to identify areas where advances in social innovation can meet philanthropic goals. On top of everything, he is also founder and CEO of Offsetters, a carbon management and offset company based in Vancouver and the official supplier of carbon offsets to the 2010 Winter Olympic Games, the first time in history the event has been carbon neutral. James was recruited by the UNEP to serve as an advisor to the Sochi 2014 Winter Games.