John McArthur is an experienced business systems and change management consultant with a passion for renewable energy. Through his many years of involvement with the utility industry, combined with membership in the BC Sustainable Energy Association and Association of Energy Engineers, John has developed a strong understanding of leading practices in energy efficiency and sustainable energy development. He is keen to see the expansion of renewable energy, not only for environmental benefits but economic and social benefits as well. He has personally made significant strides in reducing his carbon footprint by purchasing a plug-in hybrid vehicle and heating his home with a heat pump which will take up to 85% of its energy directly from solar panels. John is encouraged by the growing momentum behind sustainable energy, energy efficiency, electrification of transport and other synergistic trends such as car sharing. He looks forward to working with the BC Sustainable Energy Association and its members to realize the social, environmental and economic benefits of these initiatives.